There were approximately 115,000 to 13,000 apps for android phones. In addition, there were around 3,100 apps for blackberry device. Nevertheless, iphone dominates app landscape during October; it had around 100 downloads in comparison with blackberry and android. Blackberry has 300,000 downloads and android has 20 million downloads.

Apple device user’s average downloads includes 11 apps per month. It is approximately three more than Blackberry users and Android owners. In provision of click through rates on in-app games iphone dominates entertainment, social, navigation and utility categories by 3%, 0.5%, 5%, and 8%.

According to the market research, 10.7 million phones internationally will run Android next year. It will be equivalent to nearly half of the projected 22.3million iphones in the market in 2010. In comparison with other phones, iphone has maximum downloads; therefore, iphone dominates app landscape in October. Market research estimates that Android will close up the gap in app practice by next year.

After this, Millennial has made an addition of application downloads to the mix. It is the second most widespread target after marketers own mobile sites. Around twenty-nine percentage of campaigns transferred the apps. During October, in comparison with other device manufacturers, iphone still dominates the markets. It remains as the top device. It has nearly around twelve percent share. It is in fact double the share of its nearest competitor like blackberry.